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Ritz - A Martin Agency Assignment
With the high-stake games and countless busted brackets, March Madness compounds emotional responses to an already stressful work month. Ritz and March Madness will partner to launch "Crunch Therapy" a campaign designed to use the soothing sounds of Ritz crunch to help salty fans cope through their losses.
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We'll launch a hotline for the stressed fans of March Madness to call in for some therapeutic crunch sounds bite and advice from former NCAA tournament legends - the experts on crunching through March. Just call 1-800-CRUNCHY
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You're about to experience the calmative sound of Ritz crunch and a little wisdom from Christian Laettner.
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When the games are live, Ritz will be respond in real time to salty fans with snippet of therapeutic tweets.
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Every 100th caller to the Crunch Line will receive a limited edition Crunch Therapy Box to help them crunch through the madness. Lucky customers can create a calm environment in the middle of busted brackets with Sour Cream & Onion Body Oil, Ritz Toasted Chips Shaped stress ball while lighting the candle. We'll also turn empty Ritz bags as special stress bags to breathe in and out the amazing calming smells of Ritz crackers.
Shrinidhi Vijay / Art Director
Jackson Baehr / Strategist & Copywriter
James Glass / CBM & Copywriter
Tori McCarl / Creative Brand Manager
Molly Barnett / Creative Brand Manager